Airbnb's Impact in Missoula
Airbnb's Economic Impact in Montana
Hosting on Airbnb creates an additional income stream for hosts, fuels visitor spending in communities, supports jobs across multiple industries and contributes substantial tax revenue for local governments.
$400M+
In Total Economic Contribution to GDP1
$100M+
In Total Tax Revenue1
6,500+
Total Jobs Supported1
Estimated economic impact figures listed are for Montana. Learn more about the economic impact methodology.
Host Community Snapshot
Understanding the motivations and demographics of hosts on Airbnb
78%
of hosts confirm hosting on Airbnb is not their primary occupation2
Metrics listed above are for Montana
38%
of hosts say hosting on Airbnb allows them to meet the rising cost of living2
Metrics listed above are for Montana
35%
of hosts confirm hosting on Airbnb has helped them stay in their home2
Metrics listed above are for Montana
42%
of hosts self-report having a total annual household income below $100K2
Metrics listed above are for Montana
62%
of hosts self-identify as women3
18%
of hosts self-report being over 60 years of age3
$17,000+
Typical annual earnings for hosts4
Guest Community Snapshot
Understanding why guests traveling to Missoula choose Airbnb.
13%
of guests traveling with children: trips with at least one child or infant on the reservation3
28%
of guests who say their trip could not have been accommodated by hotels2
Metrics listed above are for Montana
40%
of guests whose trip originated within 300 miles of their destination5
Guest Origins5
- Billings, Montana, United States
- Bozeman, Montana, United States
- Missoula, Montana, United States
- Kalispell, Montana, United States
- Great Falls, Montana, United States
1 as of December 31 2025
2 Self reported through a survey to the Airbnb community from July 2025 through June 2026
3 Self reported on Airbnb Platform as of June 30 2026
4 Airbnb data for 2025, "typical" means median
5 Airbnb trip data for 12 month period ending June 30 2026