Airbnb’s Impact in Paraíba
Airbnb’s Economic Impact in Brazil
Hosting on Airbnb creates an additional income stream for hosts, fuels visitor spending in communities, supports jobs across multiple industries and contributes substantial tax revenue for local governments.
R$64B+
In Total Economic Contribution to GDP1
R$15B+
In Total Tax Revenue1
920,000+
Total Jobs Supported1
Estimated economic impact figures listed are for Brazil. Learn more about the economic impact methodology.
Host Community Snapshot
Understanding the motivations and demographics of hosts on Airbnb
76%
of hosts confirm hosting on Airbnb is not their primary occupation2
54%
of hosts say hosting on Airbnb allows them to meet the rising cost of living2
51%
of hosts confirm hosting on Airbnb has helped them stay in their home2
82%
of hosts self-report having a total monthly household income below R$28.2K2
50%
of hosts self-identify as women3
13%
of hosts self-report being over 60 years of age3
R$5,800+
Typical annual earnings for hosts4
Guest Community Snapshot
Understanding why guests travelling to Paraíba choose Airbnb.
19%
of guests travelling with children: trips with at least one child or infant on the reservation3
18%
of guests who say their trip could not have been accommodated by hotels2
59%
Guests whose trip originated within 300 kilometres (186 miles) of their destination5
Guest Origins5
- João Pessoa, Paraíba, Brazil
- Campina Grande, Paraíba, Brazil
- Olinda, Pernambuco, Brazil
- Natal, Rio Grande do Norte, Brazil
- Recife, Pernambuco, Brazil
1 as of 31 December 2025
2 Self-reported through a survey to the Airbnb community from July 2025 to June 2026
3 Self-reported on Airbnb Platform as of 30 June 2026
4 Airbnb data for 2025, "typical" means median
5 Airbnb trip data for 12-month period ending on 30 June 2026