Airbnb’s Impact in Normal
Airbnb’s Economic Impact in Illinois
Hosting on Airbnb creates an additional income stream for hosts, fuels visitor spending in communities, supports jobs across multiple industries and contributes substantial tax revenue for local governments.
US$1B+
In Total Economic Contribution to GDP1
US$300M+
In Total Tax Revenue1
14,000+
Total Jobs Supported1
Estimated economic impact figures listed are for Illinois. Learn more about the economic impact methodology.
Host Community Snapshot
Understanding the motivations and demographics of hosts on Airbnb
79%
of hosts confirm hosting on Airbnb is not their primary occupation2
Metrics listed above are for Illinois
46%
of hosts say hosting on Airbnb allows them to meet the rising cost of living2
Metrics listed above are for Illinois
45%
of hosts confirm hosting on Airbnb has helped them stay in their home2
Metrics listed above are for Illinois
46%
of hosts self-report having a total annual household income below US$100K2
Metrics listed above are for Illinois
53%
of hosts self-identify as women3
Metrics listed above are for Illinois
17%
of hosts self-report being over 60 years of age3
Metrics listed above are for Illinois
US$17,000+
Typical annual earnings for hosts4
Metrics listed above are for Illinois
Guest Community Snapshot
Understanding why guests travelling to Normal choose Airbnb.
12%
of guests travelling with children: trips with at least one child or infant on the reservation3
26%
of guests who say their trip could not have been accommodated by hotels2
Metrics listed above are for Illinois
60%
of guests whose trip originated within 300 miles of their destination5
Guest Origins5
- Chicago, Illinois, United States
- Bloomington, Illinois, United States
- Indianapolis, Indiana, United States
- Normal, Illinois, United States
- Oak Lawn, Illinois, United States
1 as of 31 December 2025
2 Self-reported through a survey to the Airbnb community from July 2025 to June 2026
3 Self-reported on Airbnb Platform as of 30 June 2026
4 Airbnb data for 2025, "typical" means median
5 Airbnb trip data for 12-month period ending on 30 June 2026