Airbnb’s Impact in Madison
Airbnb's Economic Impact in Wisconsin
Hosting on Airbnb creates an additional income stream for hosts, fuels visitor spending in communities, supports jobs across multiple industries and contributes substantial tax revenue for local governments.
US$700M+
In Total Economic Contribution to GDP1
US$100M+
In Total Tax Revenue1
9,500+
Total Jobs Supported1
Estimated economic impact figures listed are for Wisconsin. Learn more about the economic impact methodology.
Host Community Snapshot
Understanding the motivations and demographics of hosts on Airbnb
82%
of hosts confirm hosting on Airbnb is not their primary occupation2
Metrics listed above are for Wisconsin
35%
of hosts say hosting on Airbnb allows them to meet the rising cost of living2
Metrics listed above are for Wisconsin
31%
of hosts confirm hosting on Airbnb has helped them stay in their home2
Metrics listed above are for Wisconsin
44%
of hosts self-report having a total annual household income below US$100K2
Metrics listed above are for Wisconsin
56%
of hosts self-identify as women3
26%
of hosts self-report being over 60 years of age3
US$15,000+
Typical annual earnings for hosts4
Guest Community Snapshot
Understanding why guests travelling to Madison choose Airbnb.
19%
of guests travelling with children: trips with at least one child or infant on the reservation3
Metrics listed above are for Wisconsin
26%
of guests who say their trip could not have been accommodated by hotels2
Metrics listed above are for Wisconsin
51%
of guests whose trip originated within 500 kilometres of their destination5
Guest Origins5
- Chicago, Illinois, United States
- Madison, Wisconsin, United States
- Milwaukee, Wisconsin, United States
- Minneapolis, Minnesota, United States
- New York City, New York, United States
1 as of December 31 2025
2 Self-reported through a survey to the Airbnb community from July 2025 through June 2026
3 Self reported on Airbnb Platform as of June 30 2026
4 Airbnb data for 2025, "typical" means median
5 Airbnb trip data for 12-month period ending June 30 2026
City Portal
