Airbnb's impact in Sorrento
Airbnb's Economic Impact in Italy
Hosting on Airbnb creates an additional income stream for hosts, fuels visitor spending in communities, supports jobs across multiple industries and contributes substantial tax revenue for local governments.
EUR 8B+
in total economic contribution to GDP1
EUR 2B+
in total tax revenue1
150,000+
Total jobs supported1
Estimated economic impact figures listed are for Italy. Learn more about the economic impact methodology.
Host community snapshot
Understanding the motivations and demographics of hosts on Airbnb
61%
of hosts confirm hosting on Airbnb is not their primary occupation2
Metrics listed above are for Campania
56%
of hosts say hosting on Airbnb allows them to meet the rising cost of living2
Metrics listed above are for Campania
57%
of hosts confirm hosting on Airbnb has helped them stay in their home2
Metrics listed above are for Campania
79%
of hosts self-report having a total annual household income below EUR 50K2
Metrics listed above are for Campania
47%
of hosts self-identify as women3
23%
of hosts self-report being over 60 years of age3
EUR 18,000+
Typical annual earnings for hosts4
Guest community snapshot
Understanding why guests travelling to Sorrento choose Airbnb.
10%
of guests travelling with children: Trips with at least one child or infant on the reservation3
28%
of guests who say their trip could not have been accommodated by hotels2
11%
Guests whose trip originated within 300 kilometres of their destination5
Metrics listed above are for Campania
Guest origins5
- Greater London, England, United Kingdom
- New York City, New York, United States
- Melbourne, Victoria, Australia
- Toronto, Ontario, Canada
- Sydney, New South Wales, Australia
1 as of 31 December 2025
2 Self reported through a survey to the Airbnb community from July 2025 through June 2026
3 Self reported on Airbnb Platform as of 30 June 2026
4 Airbnb data for 2025, 'typical' means median
5 Airbnb trip data for 12 month period ending 30 June 2026