Airbnb's impact in Normandy
Airbnb's Economic Impact in France
Hosting on Airbnb creates an additional income stream for hosts, fuels visitor spending in communities, supports jobs across multiple industries and contributes substantial tax revenue for local governments.
EUR 20B+
in total economic contribution to GDP1
EUR 7B+
in total tax revenue1
280,000+
Total jobs supported1
Estimated economic impact figures listed are for France. Learn more about the economic impact methodology.
Host community snapshot
Understanding the motivations and demographics of hosts on Airbnb
84%
of hosts confirm hosting on Airbnb is not their primary occupation2
44%
of hosts say hosting on Airbnb allows them to meet the rising cost of living2
47%
of hosts confirm hosting on Airbnb has helped them stay in their home2
64%
of hosts self-report having a total monthly net household income below EUR 3.9K2
61%
of hosts self-identify as women3
24%
of hosts self-report being over 60 years of age3
EUR 4,400+
Typical annual earnings for hosts4
Guest community snapshot
Understanding why guests travelling to Normandy choose Airbnb.
23%
of guests travelling with children: Trips with at least one child or infant on the reservation3
11%
of guests who say their trip could not have been accommodated by hotels2
81%
Guests whose trip originated within 300 kilometres of their destination5
Guest origins5
- Paris, Île-de-France, France
- Greater London, England, United Kingdom
- Rouen, Normandy, France
- Le Havre, Normandy, France
- Caen, Normandy, France
1 as of 31 December 2025
2 Self reported through a survey to the Airbnb community from July 2025 through June 2026
3 Self reported on Airbnb Platform as of 30 June 2026
4 Airbnb data for 2025, 'typical' means median
5 Airbnb trip data for 12 month period ending 30 June 2026