Airbnb's impact in Normal

Airbnb's Economic Impact in Illinois

Hosting on Airbnb creates an additional income stream for hosts, fuels visitor spending in communities, supports jobs across multiple industries and contributes substantial tax revenue for local governments.

USD 1B+

in total economic contribution to GDP1

USD 300M+

in total tax revenue1

14,000+

Total jobs supported1

Estimated economic impact figures listed are for Illinois. Learn more about the economic impact methodology.

Host community snapshot

Understanding the motivations and demographics of hosts on Airbnb

79%

of hosts confirm hosting on Airbnb is not their primary occupation2

Metrics listed above are for Illinois

46%

of hosts say hosting on Airbnb allows them to meet the rising cost of living2

Metrics listed above are for Illinois

45%

of hosts confirm hosting on Airbnb has helped them stay in their home2

Metrics listed above are for Illinois

46%

of hosts self-report having a total annual household income below USD 100K2

Metrics listed above are for Illinois

53%

of hosts self-identify as women3

Metrics listed above are for Illinois

17%

of hosts self-report being over 60 years of age3

Metrics listed above are for Illinois

USD 17,000+

Typical annual earnings for hosts4

Metrics listed above are for Illinois

Guest community snapshot

Understanding why guests travelling to Normal choose Airbnb.

12%

of guests travelling with children: Trips with at least one child or infant on the reservation3

26%

of guests who say their trip could not have been accommodated by hotels2

Metrics listed above are for Illinois

60%

of guests whose trip originated within 300 miles (483 km) of their destination5

Guest origins5

  1. Chicago, Illinois, United States
  2. Bloomington, Illinois, United States
  3. Indianapolis, Indiana, United States
  4. Normal, Illinois, United States
  5. Oak Lawn, Illinois, United States

1 as of 31 December 2025

2 Self reported through a survey to the Airbnb community from July 2025 through June 2026

3 Self reported on Airbnb Platform as of 30 June 2026

4 Airbnb data for 2025, 'typical' means median

5 Airbnb trip data for 12 month period ending 30 June 2026

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