Airbnb's impact in Madison

Airbnb's Economic Impact in Wisconsin

Hosting on Airbnb creates an additional income stream for hosts, fuels visitor spending in communities, supports jobs across multiple industries and contributes substantial tax revenue for local governments.

USD 700M+

in total economic contribution to GDP1

USD 100M+

in total tax revenue1

9,500+

Total jobs supported1

Estimated economic impact figures listed are for Wisconsin. Learn more about the economic impact methodology.

Host community snapshot

Understanding the motivations and demographics of hosts on Airbnb

82%

of hosts confirm hosting on Airbnb is not their primary occupation2

Metrics listed above are for Wisconsin

35%

of hosts say hosting on Airbnb allows them to meet the rising cost of living2

Metrics listed above are for Wisconsin

31%

of hosts confirm hosting on Airbnb has helped them stay in their home2

Metrics listed above are for Wisconsin

44%

of hosts self-report having a total annual household income below USD 100K2

Metrics listed above are for Wisconsin

56%

of hosts self-identify as women3

26%

of hosts self-report being over 60 years of age3

USD 15,000+

Typical annual earnings for hosts4

Guest community snapshot

Understanding why guests travelling to Madison choose Airbnb.

19%

of guests travelling with children: Trips with at least one child or infant on the reservation3

Metrics listed above are for Wisconsin

26%

of guests who say their trip could not have been accommodated by hotels2

Metrics listed above are for Wisconsin

51%

of guests whose trip originated within 300 miles (483 km) of their destination5

Guest origins5

  1. Chicago, Illinois, United States
  2. Madison, Wisconsin, United States
  3. Milwaukee, Wisconsin, United States
  4. Minneapolis, Minnesota, United States
  5. New York City, New York, United States

1 as of 31 December 2025

2 Self reported through a survey to the Airbnb community from July 2025 through June 2026

3 Self reported on Airbnb Platform as of 30 June 2026

4 Airbnb data for 2025, 'typical' means median

5 Airbnb trip data for 12 month period ending 30 June 2026

Latest Updates

City Portal

With insights into local travel trends and tools to help develop and enforce short-term rental regulations, the City Portal empowers communities to maximise the benefits of tourism and home sharing. Are you a government official or tourism organisation looking to partner with Airbnb? Use the link below to request your own City Portal.
Learn more
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